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Objective
This campaign focused on the 2022 launch of Samsung Watch and Buds, highlighting how these devices enhance and seamlessly integrate into everyday life. Through a lifestyle-driven photoshoot, the campaign visually communicates how the Watch and Buds support wellness, connectivity, and productivity.
The shoot was executed in Ho Chi Minh City, Vietnam, using real-life settings to reflect the products’ relevance in dynamic, modern lifestyles. The final photobook showcases the wearable tech in action: stylish, functional, and essential.
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